MARYVILLE, Mo. — Owner and manager Cheyann Marrison celebrated the opening of Envy Apparel this week, her first foray into owning and operating a brick-and-mortar retail store.

But that doesn’t mean Marrison is a newcomer to selling clothes.

In fact, her new store grew out of her work online. In addition to selling some of her own designs, Marrison had been running a buying and selling group on Facebook to great success, racking up more than 4,100 members.

“It grew really fast,” Marrison said at the ribbon cutting for Envy Apparel on Tuesday morning. “And I was making enough to open this place.”

Inside, a “tactical” room shows off the most unique part of this women’s clothing store: gear for first responders. Backpacks, holsters, hats and more hang on the wall in the back room, providing a service that Marrison, a certified EMT, said was sorely needed.

“In the next five years, I hope to be the go-to store for tactical gear rather than having all of our emergency personnel, law enforcement and military drive up to two hours away to get the apparel they need or want,” Marrison said in a press release. “I also hope to be known for the shop ladies can find trendy items at a reasonable price, so spoiling themselves won’t be something to feel guilty about later.”

Envy Apparel is open 10 a.m. to 6 p.m. Monday through Saturday and is located at 104 N. Buchanan St. next to Shelter Insurance.

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