MARYVILLE, Mo. — Following a devastating fire last November, Home by Sonja, a Maryville interior decorating business owned and operated by Sonja Wolbert, hosted an open-house Saturday at its fully refurbished location at 217 East First Street.
Dozens of customers packed the gleaming showroom, which was filled with merchandise and product displays ranging from window treatments and wall hangings to oriental-style pottery, artificial floral arrangements and upscale bric-a-brac.
The business, which Wolbert founded two years ago after buying out the Store of Colors — an iconic downtown paint store located at 103 South Main — moved to its current location, a building that Wolbert already owned, several months ago.
Ignited by faulty wiring, the fire destroyed the contents of the new location but was extinguished by a Maryville Public Safety crew before causing any structural damage.
Wolbert said the loss of merchandise and display items, in addition to refurbishment costs, was largely covered by insurance.
“Things are going great,” she said of the businesses’ post-fire success.
One reason for that is that Home by Sonja specializes in in-home consultation sessions and redecoration projects that don’t require a retail location.
“Market” days, such as Saturday’s event, take place only four times a year, on the first Saturday of March, June, September and December.
And while the East First Street location is open 10 a.m.-6 p.m. Tuesday, Wednesday and Thursday, the shop is closed Mondays and Fridays, when Wolbert does consulting work in customer homes.
The lion’s share of Home by Sonja sales, she said, are tied to by-appointment sessions rather than walk-in business.
Core services, Wolbert said, include window treatments and sales of Benjamin Moore paints, a hallmark product of the former Store of Colors.
Home by Sonja also handles flooring, custom furniture and full interior makeovers.